Top Small Companies People Should be Proud of in the World

The Stories of eight companies attracting customers from all over Japan

Title in Japanese Chicchai Kedo Sekaiichi Hokorini Shitai Kaisha
ISBN-10 4478009554
ISBN-13 978-4478009550
Total pages 257
Size 18.8 x 13.2 x 2.6 cm
Language Japanese
Publisher DIAMOND, Inc. (March 5, 2010)


Koji Sakamoto, a professor of Hosei Graduate School of Regional Policy Design, has been observing over 6,300 companies. In this book, he introduces eight small companies having less than 30 employees each. However, he believes that they are the companiespeople should be proud of. They have been offering trusted products and services to people in need. For these companies, making a profit is a secondary concern. People’s happiness is their priority.


A company exists for making a contribution to people’s happiness.

Chapter 1 Ozasa (Kichijyouji, Tokyo)
Famous Yokan (a Japanese gelatin dessert) store hosting a long line of customers from morning.

Chapter 2 Happy Ogawa Co., Ltd. (Kure, Hiroshima)
Produces clothing and other goods for the physically handicapped regardless of the profit.

Chapter 3 Nisshindo Co., Ltd. (Sapporo, Hokkaido)
Produces business cards with braille from recycled plastic bottles.

Chapter 4 Itamuro Onsen Daikokuya (NasuShiobara, Tochigi)
A 450 year old hotel that offers modern art exhibitions with a 73%return customer rate.

Chapter 5 Araki (Jounan, Kumamoto)
Became an internationally known liquor store after overcoming impending bankruptcy.

Chapter 6 Koureisha Co., Ltd. (Akihabara, Tokyo)
Offers working opportunities to elderly people.

Chapter 7 Tsujitani Industry Co., Ltd. (Shiki, Saitama)
Manufactures the best shot of the world for put shot with their craftsmanship.

Chapter 8 Kishi Engineering Corporation (Izumo, Shimane)
A company started to save founder’s daughter with a brain damage manufactures trusted welfare devices.


Although all eight companies introduced in this book are small, people could learn a lot from them. Each company has a “service should come first, and profit should be later" motto. Reputations of companies like these are spread by word of mouth from one customer to the next who have the same need. As a result, the company will start attracting customers from all over the world as well as Japan. In modern times, people are seeking the warmth of the heart, and employees are seeking a management who is caring for others. These eight companies show us this new management style clearly and ways to work and live in a new era when consideration for others is important for business. This book shows us the true meaning of working and living.

Kaori Cegler

About the author

Koji Sakamoto is a professor of Hosei Graduate School of Regional Policy Design and a campus director of the satellite campus Shizuoka, a part of Hosei University. Born in 1947 in Shizuoka prefecture. After working for Hamamatsu University, Fukui Prefectural University, and Shizuoka University of Art and Culture, he became a professor of both Hosei Graduate School of Regional Policy Design and Hosei Business School of Innovation Management (MBA) and is a chief director of All Shizuoka Best Community (NPO) since2008. His specialties are small and mid-size enterprise management theory, local economy theory, and industry theory.

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