Small But the Best Companies

64 companies that can change the standards of Japanese

Title in Japanese Chiisakutemo ichiban no kaisha
ISBN-10 4062177080
ISBN-13 978-4062177080
Total pages 290
Size 18.4 x 13 x 2.2 cm
Language Japanese
Publisher Kodansha (July 18, 2012)


If an employee is always dissatisfied with his boss or with the company he is working for, it is unreal to think that he would put in his best efforts for the company to achieve good results. The issue is not about the size of the companies. It is not about salaries or welfare. Job seekers, especially those who are unselfish, sincere, and have big dreams choose companies by their corporate cultures. The job seekers are especially keen about whether the companies value the employees or not.

The companies that were researched have particular characteristics. The companies are those that “place importance on employees, customers, and suppliers,” “have products and technologies that are unique and number one in the business,” “are ambitious and aggressively seek the goal,” “make efforts to hire seniors and the challenged people,” “enthusiastic about social contribution.”


The 64 companies mentioned in this book give insight into how to change the corporate standards of Japan. “Why have they become a one and only company?” “Why are the employees successfully developing in the company?” “Why do the consumers choose the company?” This book teaches the readers the existence of values that are not economically-oriented. For entrepreneurs and company employees, it can serve as a useful reference to understanding the visions of companies that remain profitable, uninfluenced by the economic ups and downs.

Akiko Motodera

About the author

Koji Sakamoto is currently a professor of Graduate School of Regional Policy Design at Hosei University, and his academic areas of study and research topics are small and mid-size enterprise management theory, local industry theory, local economy theory, welfare industry theory. Sakamoto has visited more than 6600 companies and studied lifestyles of various executives and employees, and has written many books on corporate value.


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